Thursday, April 15, 2010

Convergence - mobile, still, and video

The largest increase in amateur photography of the past generation has been driven not by the internet or the advent of digital cameras. The mobile phone camera has changed the landscape of photography. According to the Photographic Marketing Association, 70m cameras were sold in 2003, a significant number. In 2010, more than 10x that number of camera-equipped mobile phones were sold. This explosion has impacted the way people capture, communicate, and consider digital photography; a casually captured image can be used for comparison shopping, social communication, or ad-hoc news reporting.

So the upside - lots more opportunities to capture images and video. The downside for many would-be photographers is a disappointment in the quality and flexibility of the camera platform. Lacking some of the compelling features of a point-and-shoot camera, such as optical zoom, can be frustrating. More importantly, the photographic sensitivity (ISO speed) of popular phones such as the iPhone 3Gs makes shooting clear images of a moving subject all but impossible.

Herein lies a significant barrier - the size and cost of the optical package required to support quality image capture is not easily pushed into a thin phone case. This is also perhaps the largest opportunity for the next-generation phone to usurp the point-and-shoot camera market. New lens options such as the Varioptic liquid lens promise a thin package capable of optical zoom. Other directions such as folded optics (seen on Panasonic and Sony cameras) could keep the slender profile of the phone intact.

The larger issue of sensitivity is increasingly looking like a nearly-solved problem. Evolving sensor technology combined with reasonable optics is competitive with point-and-shoot cameras.

Video capture usage has been spurred by Youtube and enabled by efficient encoding using H.264-based encoding such as MP4. Most smartphones now support video capture in these formats already.

The largest outstanding question now is one of market and behavior; will consumers perceive enough value in a high-quality camera embedded in a phone to pay the extra cost of development and manufacturing involved in providing it. Nokia invested considerably in the cameras of their smartphones - complete with Carl Zeiss optics and xenon flash - and didn't own the market as a result. My prediction - the next generation of smartphones from RIM, Apple, HTC, Nokia and Samsung will include at least one breakthrough camera-centric design which seriously lets a user put their point-and-shoot camera (and camcorder) away for good....

Friday, April 2, 2010

When does a dSLR matter....

We recently became 'soccer parents' and started taking more sports photos. What we discovered was that a modern point-and-shoot 'superzoom' camera can't take pictures quickly enough shot-to-shot to capture sports, especially fully zoomed out. At best you get roughly one shot per second. Even when the image got captured at the right time, the level of image noise when used at short exposures at a 35mm equivalent of 300mm zoom just doesn't cut it.

Two soccer images, taken from both the Panasonic ZS3 and the Pentax K-x, illustrate this. They are both shot at ISO 800, fast exposure time, and at relatively long zoom. The ZS3 image has this 1:1 crop at ISO-800 showing the noise becoming intrusive in this picture, taken at 210mm equiv focal length.



The Pentax K-x we're using now can take clean images at ISO 1600, and captures photos in bursts at over 4 frames per second. The 55-300mm lens (85-450mm equivalent in 35mm) isn't super-fast at F4-5.8, but the sensor size and sensitivity makes up the difference and provides a very attractive tool for the price. The 1:1 crop at ISO-800 shows minor noise and some color fringing, but successfully captures the moment at 450mm equiv focal length. It does have some other issues to work through - the blown highlights in the ball and shallow depth of field. Closing down the lens a stop or two would have helped. Learning a new camera is like that.

Thursday, April 1, 2010

Choosing a camera - this is not a review

A friend asked me if I knew about the new micro 4/3 cameras, which caused me to consider where they fit in today's universe of photographic tools. My conclusion - cameras like the Olympus PEN and Panasonic GF1 are very cool walk-around tools, but they don't really fit most people's needs just yet.

Most casual photographers, capturing their 'pets, kids, and sunsets' as a Kodak executive once explained to me, have to satisfy a broad range of needs with their gear. Our little Panasonic ZS3 needs to capture videos of kids skiing, piano recitals, casual wedding snapshots, and travel events. The 12x zoom lens becomes a tremendous asset and well worth the cost of fairly poor low-light performance relative to a 'big-sensor' camera. It's definitely a tradeoff, but this camera will take some very nice photos in friendly lighting conditions.



This year we added a Pentax K-x DSLR to our household. The kid's sports events - soccer and baseball - require more length and light-gathering than the little Panasonic ZS3 can deliver. It's far from pocketable with that 55-300mm lens on it, but with clean images at high ISO and a fairly fast burst mode, it lets us capture some great action shots (well, as great as the action permits!)



And there is the rub with the current generation of micro 4/3 cameras - at least for our family. They don't have the signal cleanliness, focus speed, or burst speed of the best 'entry' APS-C DSLRs, and even if they did, the auxiliary viewfinder and a long lens turn them into an awkward do-anything package.

Dedicated 'street-scene' photographers will surely love these compact, high-quality cameras for their discreteness and clean images, but they will remain a niche product until they can go head-to-head with the current generation of amateur DSLR without looking like a compromise in performance.